I led the rebrand of the Together logo, redesigning the existing identity to better reflect the brand’s evolving boho-inspired fashion aesthetic. The previous logo felt dated and no longer aligned with the softer, more contemporary direction of the collections.
The goal was to modernise the identity while maintaining recognisability for existing customers. The new logo needed to feel:
Effortless and feminine
More premium and fashion-led
Aligned with the brand’s bohemian style direction
Versatile across clothing labels, packaging, and digital platforms
I explored a range of typography-led concepts, focusing on creating a softer and more organic visual identity. Through refinement and stakeholder feedback, the chosen direction balanced modern simplicity with subtle character, helping the brand feel more elevated and cohesive.
The final logo introduced a cleaner and more contemporary identity that better represented the Together brand aesthetic. The refreshed branding was implemented across fashion collections, marketing assets, and packaging, creating a more consistent and recognisable visual presence.
